Heron Preston for Calvin Klein is a collection with designs that honor the minimalist spirit and youthful style of the wearer.
The designs in this Heron Preston for Calvin Klein collection are a unique combination based on the staples that make Calvin Klein famous such as t-shirts, underwear, hoodies, etc.
Minimalist, sexy, youthful and free style are always at the core when talking about Calvin Klein’s image. Always building a timeless style, Calvin Klein designs clothing by considering what is essential and what is essential. The Heron Preston for Calvin Klein collection embodies these ideals in subtle yet dramatic details. Unusual style but easily become popular and popular.
The Heron Preston for Calvin Klein collection is inspired by utility and practicality, focusing on essentials that every wardrobe must have. The simple, no-friss collection builds on Calvin Klein staples, from bras and t-shirts to hoodies and sweatshirts. Serving as a canvas for timeless creativity time, stepping through the limits of fashion.
With Calvin Klein’s signature bright white color palette, other color palettes such as orange, blue, ocher, etc. are highlighted, and the orange symbol stands out throughout Heron Preston products. “I just wanted to find a common language that I could speak to a global audience. An unfamiliar language that can guide you in the world of minimalism, removing complexity and allowing you to discover your own style through the comfort of fashion. ” – shared by artist Heron Preston.
The collection serves as a minimalist canvas for creative exploration, Heron Preston for Calvin Klein can be incorporated into any style and comes to life when worn by many different styles. The collection also brings together many personality pieces, taking a unisex approach, choosing to express yourself through gender and aiming for body and cultural harmony. True to Calvin Klein’s brand DNA and Preston’s personal design.
To fully display the versatility of the Heron Preston for Calvin Klein collection, Preston recruited a few celebrity friends to join the campaign such as Rapper Nas and Lil Uzi Vert, models Ashley Graham and Kaia Gerber, and many more… Let’s tell the story of the brand through the lens of photographer Renell Medrano.
“Working with Heron is a perfect start. He brings the intersection to connect culture with other fields – the connection between youth and creativity. His modern way of thinking and approach to design and sustainability fit well with the Calvin Klein brand. Working with Heron really exceeded expectations, went beyond hype and he really wanted to bring a whole new dimension to the products” quoted Jacob Jordan – Global Commercial Director, Head of Product Strategy & New Product Ventures at Calvin Klein